![]() ![]() Depending on your client’s business, they may also find it worthwhile to invest in a reliable screen recording software to capture on-screen demonstrations.Įnsure videos can play with or without sound and closed captions are available. With the help of a decent microphone and a smartphone, they’ll have everything they need to film a quality video. While your client does not need an expensive camera to make a video, it’s important they have a good lighting setup to ensure the video appears as high quality as possible. Likewise, if they are voicing over the video, they should speak in an easygoing manner that conveys their passion and resonates with viewers. If your client is featured in the video, they should appear approachable and personable. Regardless of the video’s length, the audience should walk away feeling informed but not overwhelmed with details. Customers are more likely to spend money with businesses that they feel emotionally connected to.Īdditionally, the video’s message should be simple and straightforward. Or, if your client is a shop owner wanting to highlight new merchandise, they should create a video showcasing a product in use and point to where customers can make purchases.Īs your client establishes the concept of their video, they’ll want to use storytelling to connect with their target audience. If your client is a therapist whose goal is to book new patients, they’ll want to make a video that shows their personality and relevant skill set to prompt viewers to book an appointment. ![]() If your client decides to add video content to their website, it’s important they consider the following:īased on your client’s goals, video content should have a clear purpose in their marketing strategy as well as a call-to-action for viewers. ![]() They’re a valuable way to connect with customers online and should ultimately reflect your client’s goals–whether that’s introducing a business, promoting a product or service, or training and educating their audience. Videos are an extension of your client’s brand experience. ![]() where their website appears in the search results), increasing the opportunity for people to discover the website through search. From a search engine optimization (SEO) perspective, an embedded video can improve your client’s organic page ranking on search engines (i.e. Depending on your client’s goals, using video for marketing helps bring motivated customers to your client’s website and prompts more engagement than text-based content alone. Videos are an essential driver for building audiences online. Video content adds personality to your client’s website, and, when applicable, can have a positive impact on purchase decisions. Videos are an expressive medium to effectively convey your client’s brand and grab their target audience’s attention.
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